Ten Hot Tips for Successful Online Travel Marketing – Part 1
Matt Brocklehurst and I organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel...
View ArticleTen Hot Tips for Successful Online Travel Marketing – Part 2
Here are the final 5 hot tips that will help travel companies improve their returns from online marketing. The first tips, following an in-house poll among all Latitude search specialists for a...
View ArticleBottom line, not buzz words
Perhaps more daunting is the need to move past the traditional campaign mentality that is focused on relatively short-term goals and activities. Thanks to search engines and links – the true currency...
View ArticleYahoo stock to be scooped up by…Google?
The latest rumour concerning Microsoft’s bid to buy Yahoo is that Google is thinking of nabbing almost 20 per cent of Yahoo’s stock for itself. That’s as good a place as any to start with a closer look...
View ArticleBig change for Ask, big battles for Microsoft and Google (still)
Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate...
View ArticleTen Hot Tips for Successful Online Travel Marketing
We organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last...
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Von.x: There will be video
One of the hottest topics at Von.x in San Jose this week has been online video. No, I don’t mean YouTube; it’s great, but so 2007. The real buzz right now is in the arena of live video on the web. As...
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Google Suggest – Don’t Patronise Me!
The first point to note is that although Google Suggest is out of beta, there hasn’t been a complete rollout to all users. Presently, suggestions only appear on the home page of the Google.com domain...
View ArticlePrivacy & Cookie Policy
Latitude Group Limited (We) are committed to protecting and respecting your privacy. We keep and use information in line with the Data Protection Act 1998. This policy, our terms of use and acceptable...
View ArticleDigital marketing glossary
A B C D E F G H I K L M N O P Q R S T U A AB Testing With regards to SEM AB testing is a means of testing single variable test subjects (such as a web page) against a control element with the aim of...
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